Virtual Russian

Here's a recent Wall Street Journal hybrid headline,
which replaces the letters E and U with look-alikes
from the Cyrillic alphabet.

I've been interested to find so many "Virtual" alphabets in the years I've been paying attention to this kind of letter.   Anytime you mix alphabets, you can turn readable Roman into an exotic cross-breed.  It's subtle but eye-catching.  I've included a lot more examples of hybrid writing in my new book Learn World Calligraphy. 

Judicious reversal turns this Cambridge bar
named "The People's Republic" into "The People's Pub." page 174