Tuesday, November 12, 2013

268 Showcard

The simplicity of Deco plus the humble warmth of the 1940s makes these letters appealing.   

Showcard is one more alphabet based on my favorite Speedball D nib.  This one, simplified from Coopy, was a workhorse for commercial letterers during the 1930s, '40s and '50s.  They cranked out stacks of signs for local businesses and national meetings--in fact, they were so vital to the big convention halls that they had their own unions.  
Eventually Letraset (and other brands of rub-on letters) and desktop printers put most of the sign writers out of work.  But their alphabets live on and continue to catch the eye.  

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