Song of Solomon: timeless love poetry in contemporary calligraphy.
Too many words dilute the effect. |
But a day later, I knew my design had not quite arrived. Nothing was missing; quite the opposite; I actually needed only half of the headline. By trimming it to read "A GARDEN ... ENCLOSED," I let it pique the readers' curiosity, motivating them to continue reading and complete the thought. Plus it allowed me to make those headline letters larger, so they could be read from further away.
As a design evolves, often the key step is to subtract something, not add something. Robert Louis Stevenson said it; "There is but one art, to omit! ...[one] who knows how to omit would make an Iliad of a daily paper."
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